PERFORMANCE ENHANCEMENT FOR BOTH "NON-ATHLETIC ENDEAVORS" & "JOCKS"
PERFORMANCE ENHANCEMENT FOR BOTH "NON-ATHLETIC ENDEAVORS" & "JOCKS"
Training for peak performance—
on the Entertainment Stage, Surgical Ward, Speaking Podium, Boardroom (or Even the Bedroom), Be At Your Very Best!
From "Sport-Specific" Training to "Competition Readiness"—to "Job", "Test", or "Event Preparation"
Whether you're preparing for a competitive athletic event, a crucial business meeting or any high-stakes personal milestone, our customized training programs help you perform your best when it matters most. With expert coaching, deeply creative impactful strategies, and a proven track record of success, we guide clients of all types—CEOs, business owners, athletes, coaches, artists, professionals, and first responders—toward achieving peak mental, emotional, and physical readiness.
At "YSEJ", we know your reputation matters, along with the result and how you feel about your performace!
Fitness Targeting for CEOs, Clinicians, Boardroom Jocks, Musicians, Artists & Tradespeople
Our performance enhancement programs support clients facing high pressure, non-sport challenges that demand physical and psychological readiness:
Targeted Athletic Preparation
We provide coaching for a wide range of sports and athletic event including:
Bodybuilding & Posing Competitions (drug-free)
Contest prep, posing, mindset, and confidence coaching
Strength Sports
Powerlifting, Strongman, and Highland Games event prep
Endurance Events
Marathons, triathlons, obstacle races, and adventure challenges
Team & Field Sports
Football, basketball, volleyball, soccer, hockey, baseball, track & field
Precision Sports
Golf, tennis, racquetball, disc golf, badminton, and archery
Outdoor & Extreme Activities
Rock climbing, kayaking, hiking, skiing, snowshoeing, canoeing, and more
Fully Customized Strategies, Elite Unique Coaching
Plans are so fully customized--even on a daily & moment-to-moment basis--that it is impossible to stay ahead of any single YSEJ session. We examine emotion, energy and mindset--as well as lifestyle, nutrition, supplementation and even past experiences--along with brain health and bio-mechanics to help you advance your game to ensure you're mentally and physically optimized for performance. No matter your unique endeavour, we'll help you prepare smarter, not just harder.
Elite Performance Starts Here
Proven Success
From CEOs to champions to first responders, our clients don’t just train—they excel.
Increased Pleausure with Performance
Properly prepared fit bodies and minds experience greater joy and purpose as well as improved outcomes.
Expert-Led Training
Decades of communicating, counseling, coaching, competing and winning guide every program. Wise judging and intuition inform every step.
Personalized Optimized Results
Custom built - not just around "your goals" -- but around optimal "goal setting" itself -- and healthy strategies for properly challenging and changing your goals when needed.
FAQs
Who is performance training for?
Our programs are designed for anyone looking to improve how they see, think, move, feel, and perform—whether you're a CEO, business owner, athlete, first responder, actor, dancer, beautician or musician, or anyone who wants to succeed as your dreams would suggest.
What makes your performance training different?
Every program is custom overseen by "YSEJ" founder Doug Bates, drawing on his near 4 decades of award winning competitive, coaching, and judging experience--and now also nearing 4 decades of guiding, training and assisting in generating huge level outcomes for top entrepreneurs, CEOS, surgeons, physicians, military and goverment officials as well as artists and vitality enthusiasts. Clearly most acknowledge these roles and professions are typically known for the hard work and often competetive and unpredictable environments these identities entail.
Doug Bates is clearly also not a shirker himself—at 60 years young in 2025. Check this link for a quick one page "Who's Who in America" listing.Do I need to be in top shape to start?
Not necessarily. Although, "your brain and enthusiasm", sure as heck and heaven, better be working! The "YESJ" training and program can only go as far as your gifts and growth can take you. If you start with that solid, hungry base and strident attitude, your work is then able to take on the often (honestly) heavily intensive and continually challenging guidance that "champion-minded" people always think and know is healthy and essential for optimal outcomes. What bright-minded soul would want any less than this? As for the physical body improvements (and lifestyle adjustment components) that must be brought about for real success—that is the purpose of the honest dialogue and work during committed "YSEJ" meetings—along with taking appropriate action on all the "homework" prescribed.
This is more than just a gym—it’s a transformative space designed for those who seek exceptional results in a private, supportive, and top-quality training environment.